Introduction
At Athlete Performance Preparation, we specialize in elite strength and conditioning to help athletes maximize their performance, resilience, and longevity in sport. Our evidence-based training programs are designed to develop strength, power, endurance, agility, and injury prevention, ensuring athletes perform at their peak when it matters most.
Through a personalized and data-driven approach, we provide remote coaching and tailored training programs that integrate seamlessly into an athlete’s routine. Whether you’re a combat athlete preparing for competition, a rugby player aiming for explosive power, or a track athlete optimizing speed, our structured programs are built to enhance your game and extend your career.
We believe in proven results, continuous progression, and unlocking the highest level of human performance. With our expertise and commitment to excellence, we empower athletes to train smarter, perform better, and dominate their sport.
OUR MISSION
Building Professional Athletes
At Athlete Performance Preparation, we believe that elite-level strength and conditioning should be accessible to athletes of all levels—not just the pros. Our mission is to bridge the gap between amateur and professional training, providing world-class performance coaching, scientifically backed programs, and cutting-edge technology to empower athletes to reach their full sporting potential.
Through personalized training, expert guidance, and data-driven insights, we equip athletes with the tools needed to maximize performance, prevent injury, and build long-term resilience. Whether competing on the world stage or striving for personal excellence, every athlete deserves the opportunity to train like a professional and achieve their goals.
Our aim is to prepare athletes to excel to the highest levels of competition. Our goal is not just to train athletes—but to build professionals who dominate their sport with strength, speed, endurance, and mental toughness.
Through strategic partnerships, innovative programming, and personalized support, APP is shaping the future of elite athletic performance.
OUR VISION
To be the leading force in elite athletic development, shaping the next generation of professional athletes through cutting-edge training, innovation, and unwavering support.
At Athlete Performance Preparation (APP), we envision a future where every athlete—regardless of background—has access to world-class strength and conditioning programs that maximize performance, reduce injury risk, and extend careers.
Our vision is to build a global network of champions by continuously evolving our methodologies, leveraging advanced technology, and fostering a culture of excellence, resilience, and professionalism.
By redefining athletic preparation, we aim to set new standards in sports performance and create a legacy of elite athletes who dominate their sport.
The Leading Force in Athletic Development
OUR VALUES
Shaping Athletes for Success
At Athlete Performance Preparation, our values shape everything we do. We believe in excellence, pushing athletes to reach the highest levels of performance through discipline, innovation, and resilience. Our approach is rooted in integrity, ensuring honest, transparent, and ethical coaching that prioritizes long-term success. We recognize that every athlete is unique, which is why we emphasize personalization, tailoring training programs to individual needs and sport-specific demands. Our commitment extends beyond performance—we focus on longevity, reducing injury risks and extending careers. Above all, we foster a community of athletes who support, challenge, and inspire each other to become champions, both in their sport and in life.
OUR TEAM
Head Coach
Ady Betambeau
EXPERIENCE
4 years experience as head of physical performance at Merthyr RFC
8 years experience coaching athletes within Welsh Premiership Rugby
15 years experience in Personal Training
QUALIFICATIONS:
MSc Strength & Conditioning
Certified Strength & Conditioning Specialist (CSCS)
HND Sport Performance
OTHER:
Been involved with Team GB Kickboxing as an athlete and competed in and won gold at the British Championships at heavyweight
Ready to Elevate Your Game?
Begin Your Journey with Us
Take the first step towards becoming the athlete you aspire to be. Join us in transforming your fitness and performance through our expert coaching.
©Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.